Our Story
Fuel me once began with a simple problem.
Only around 1 in 3 adults get their recommended vegetables each day, for children, it’s even lower.
We realised it wasn’t about knowledge. Most people want to eat well.
That experience sparked a simple idea:
What if the vegetables were part of the pasta itself?
Not hidden in sauce.
Not blended into powders.
Not disguised with additives.
Simply integrated into something familiar and easy.
Our Approach
We created a pasta made from:
Organic carrots
Wholegrain spelt wheat
Ispaghula Husk
A touch of olive oil
Salt
That’s it.
No artificial colour.
No extracts.
No unnecessary ingredients.
Made with fibre to help support digestion.
The vibrant colour comes from real carrots in the dough — because transparency matters.
Our Mission
We believe:
Real food doesn’t need disguising
Familiar meals can be more nourishing
Parents deserve practical solutions
Quality should never be compromised
Fuel me once exists to make everyday staples more purposeful — without adding stress to the plate.